For this lecture we were introduced to Brandon and Mike who were representing the brand design agency called uniform. The point of this company is to assist with promoting and keeping brands up to date by experimenting with new technology to promote brands in a unique and interactive way. They’ve worked around 485 projects last year alone.
The talked about the diverse set of minds and perspectives within their company and have created a template of creative thinking that goes problem then insight then strategy then creative. They work alongside the client and even involve them in workshops to enhance the level of collaboration between the two groups involved. They implement the perspective of the audience by carrying out survey so they know on what areas to focus on for the brand.
The group is known to take risks and push a brand’s identity and new technology as far as they can push it, they never settle for less and strive to create near perfection, they experiment with new tech in workshops even using far out tech like virtual reality to replicate client projects but are happy to honour simplicity at times.
The creative methods are certainly interesting to me especially with their thought process of understanding the problems you face, play fail fast, play, tell stories, create meaningful experiences, keep an ear to the ground, follow your gut and stick to your principals.
The lecture was certainly very interesting meanly through the ways they implemented technology and experimented constantly. These are both factors that photography can implement and can also be a way to expand a personal brand among the market. I hope to put more focus on experimentation on my end as I tend to be simple in my methods of photography and experimentation can increase my skills and make me more diverse in ability and brand recognition.
Adam Elson's Photography 